M&A Deal Summary

WPP Acquires Zubi Advertising Services

On February 2, 2017, WPP acquired marketing company Zubi Advertising Services

Acquisition Highlights
  • This is WPP’s 35th transaction in the Marketing sector.
  • This is WPP’s 26th transaction in the United States.
  • This is WPP’s 1st transaction in Florida.

M&A Deal Summary
Date 2017-02-02
Target Zubi Advertising Services
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Zubi Advertising Services

Coral Gables, Florida, United States
Zubi Advertising Services, Inc. is a full-service advertising agency that focuses on the Hispanic market in the US. Clients include Ford, JP Morgan Chase Bank, N.A. and Dunkin’ Donuts. Founded in 1976, Zubi employs approximately 120 people and is based in Coral Gables, Florida, with offices in Los Angeles and Detroit.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 74 of 95
Sector (Marketing) 35 of 42
Type (Add-on Acquisition) 65 of 86
State (Florida) 1 of 2
Country (United States) 26 of 32
Year (2017) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 OverTier

London, United Kingdom

OverTier was created to build and operate direct-to-consumer streaming services. OverTier offers a resource set of data analytics, marketing services, and technological platforms all integrated to foster long-term 1×1 consumer relationships. OverTier is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-20 Eightytwenty Customer Experience

Dublin 2, Ireland

Eightytwenty Customer Experience Ltd. is a Irish digital communications industry. Eightytwenty employs over 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey.

Buy -
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