M&A Deal Summary

WPP Acquires Tonic 360

On October 24, 2000, WPP acquired digital media company Tonic 360

Acquisition Highlights
  • This is WPP’s 1st transaction in the Digital Media sector.
  • This is WPP’s 4th transaction in the United States.
  • This is WPP’s 1st transaction in California.

M&A Deal Summary
Date 2000-10-24
Target Tonic 360
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Tonic 360

San Francisco, California, United States
Tonic 360 is a provider of full complement of integrated marketing services including advertising, direct marketing and interactive communications. It has become a leader in forging relationships between web-based and web-centric businesses and today’s digital consumers.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 11 of 95
Sector (Digital Media) 1 of 16
Type (Add-on Acquisition) 11 of 86
State (California) 1 of 5
Country (United States) 4 of 32
Year (2000) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-10-17 Strategic Horizons Pty

Turramurra, Australia

Strategic Horizons training and consulting services deliver strategic direction, focus and results for clients. Company encourage clients to measure performance against mutually agreed objectives. Company consultants have significant practical experience, having worked in the industry as sales marketing managers and retailers, providing them with critical insight into the realities of this rapidly changing industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-11-22 Gaia srl

Mazara Del Vallo, Italy

Gaia srl is a provider of public relations and public affairs agency that is Italy’s major environmental communications specialist.

Buy -
Mergr

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