M&A Deal Summary

WPP Acquires The Brand Union

On October 8, 1999, WPP acquired marketing company The Brand Union

Acquisition Highlights
  • This is WPP’s 4th transaction in the Marketing sector.
  • This is WPP’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 1999-10-08
Target The Brand Union
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

The Brand Union

London, United Kingdom
The Brand Union Ltd. are a global brand agency with deep expertise in brand strategy, design, interaction, brand management and employee engagement. 500 people. 25 offices. Company help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 4 of 95
Sector (Marketing) 4 of 42
Type (Add-on Acquisition) 4 of 86
Country (United Kingdom) 1 of 18
Year (1999) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-08-13 IntelliQuest Information Group Inc

Austin, Texas, United States

IntelliQuest Information Group supplies quantitative marketing research to high-tech companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-04-13 Go Direct Marketing

Ontario, Canada

Go Direct Marketing, Inc. is one of the largest, most innovative database marketing firms in Canada. Go is a full service agency specialising in one-to-one marketing, assisting clients to acquire and develop customer intelligence and enhance customer service. Major clients include Kraft, the MS Society of Canada, Scott Paper and Telus (Canada's second largest telecom).

Buy -
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