M&A Deal Summary

WPP Acquires Taylor Nelson Sofres

On October 8, 2008, WPP acquired marketing company Taylor Nelson Sofres for 1.6B GBP

Acquisition Highlights
  • This is WPP’s 19th transaction in the Marketing sector.
  • This is WPP’s 0th largest (disclosed) transaction.
  • This is WPP’s 9th transaction in the United Kingdom.

M&A Deal Summary
Date 2008-10-08
Target Taylor Nelson Sofres
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition
Deal Value 1.6B GBP
Advisor(s) Moelis & Co. (Financial)

Target

Taylor Nelson Sofres

London, United Kingdom
Taylor Nelson Sofres plc is a provider of marketing services.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 35 of 95
Sector (Marketing) 19 of 42
Type (Add-on Acquisition) 32 of 86
Country (United Kingdom) 9 of 18
Year (2008) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-09 Yankelovich

Chapel Hill, North Carolina, United States

Yankelovich is renowned for the Yankelovich MONITOR®, the longest-running, most in-depth study of US consumer value and lifestyle trends.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-07-29 Ipsos MRBI

Blackrock, Ireland

Ipsos MRBI Ltd. is a polling and research company.

Sell -
Mergr

Product

Company

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