M&A Deal Summary

WPP Acquires Ogilvy & Mather

On June 19, 1989, WPP acquired marketing company Ogilvy & Mather for 864M USD

Acquisition Highlights
  • This is WPP’s 2nd transaction in the Marketing sector.
  • This is WPP’s 3rd largest (disclosed) transaction.
  • This is WPP’s 2nd transaction in the United States.
  • This is WPP’s 2nd transaction in New York.

M&A Deal Summary
Date 1989-06-19
Target Ogilvy & Mather
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition
Deal Value 864M USD

Target

Ogilvy & Mather

New York, New York, United States
Ogilvy & Mather, Inc. is a marketing communications company. Ogilvy & Mather provides services in public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 2 of 95
Sector (Marketing) 2 of 42
Type (Add-on Acquisition) 2 of 86
State (New York) 2 of 12
Country (United States) 2 of 32
Year (1989) 1 of 1
Size (of disclosed) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1987-01-01 J. Walter Thompson Company

New York, New York, United States

J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1999-08-13 IntelliQuest Information Group Inc

Austin, Texas, United States

IntelliQuest Information Group supplies quantitative marketing research to high-tech companies.

Buy -
Mergr

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