Add-on Acquisition • Marketing

WPP Acquires Ogilvy & Mather

On June 19, 1989, WPP acquired marketing company Ogilvy & Mather for 864M USD

Acquisition Context

This is WPP’s 2nd transaction in the Marketing sector.
This is WPP’s 3rd largest (disclosed) transaction.
This is WPP’s 2nd transaction in the United States.
This is WPP’s 2nd transaction in New York.

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M&A Deal Summary
Date	June 19, 1989
Target	Ogilvy & Mather
Sector	Marketing
Buyer(s)	WPP
Deal Type	Add-on Acquisition
Deal Value	864M USD

Target Company

Ogilvy & Mather

New York, New York, United States

Ogilvy & Mather, Inc. is a marketing communications company. Ogilvy & Mather provides services in public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications.

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Buyer Overview 1

Buyer

WPP

London, United Kingdom

Category	Company
Founded	1985
Sector	Marketing
Employees	108,044
Revenue	14.7B GBP (2024)

DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.

Deal Context for Buyer	#
Overall	2 of 95
Sector: Marketing	2 of 42
Type: Add-on Acquisition	2 of 86
State: New York	2 of 12
Country: United States	2 of 32
Year: 1989	1 of 1
Size (of disclosed)	3 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
1987-01-01	J. Walter Thompson Company New York, New York, United States J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

1987-01-01

J. Walter Thompson Company

New York, New York, United States

J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
1999-08-13	IntelliQuest Information Group Inc Austin, Texas, United States IntelliQuest Information Group supplies quantitative marketing research to high-tech companies.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

1999-08-13

IntelliQuest Information Group Inc

Austin, Texas, United States

IntelliQuest Information Group supplies quantitative marketing research to high-tech companies.

Buy

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