Add-on Acquisition • Marketing

WPP Acquires Marketeers Vietnam Co.

On January 8, 2014, WPP acquired marketing company Marketeers Vietnam Co.

Acquisition Context
  • This is WPP’s 21st transaction in the Marketing sector.
  • This is WPP’s 1st transaction in Vietnam.

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M&A Deal Summary

Date January 8, 2014
Target Marketeers Vietnam Co.
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target Company

Marketeers Vietnam Co.

Ho Chi Minh City, Vietnam
Marketeers Vietnam Co., Ltd. is a full-service integrated marketing company. Marketeers Vietnam has a proven track record of building big-idea marketing campaigns that reach our clients’ sales and marketing objectives.
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Buyer Overview 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


Deal Context for Buyer #
Overall 44 of 95
Sector: Marketing 21 of 42
Type: Add-on Acquisition 39 of 86
Country: Vietnam 1 of 2
Year: 2014 1 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-08 Bottle Rocket Apps

Dallas, Texas, United States

Bottle Rocket Apps LLC is a full service mobile solution provider, focused on creating handcrafted apps for the most discriminating brands. Bottle Rocket creates the highest quality iPhone, iPad and Android apps for various brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-31 FusePump

London, United Kingdom

FusePump Limited, a company specialising in product data and content for digital marketing. FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications.

Buy -

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