M&A Deal Summary

WPP Acquires Keyade SAS

On August 26, 2014, WPP acquired digital media company Keyade SAS

Acquisition Highlights
  • This is WPP’s 5th transaction in the Digital Media sector.
  • This is WPP’s 1st transaction in France.

M&A Deal Summary

Date 2014-08-26
Target Keyade SAS
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Keyade SAS

Paris, France
Keyade SAS is a digital search marketing agency in France. Company specialises in performance-driven online media purchasing. Clients include La Redoute, Air France and Interflora.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 53 of 95
Sector: Digital Media M&A 5 of 16
Type: Add-on Acquisition M&A Deals 48 of 86
Country: France M&A 1 of 2
Year: 2014 M&A 10 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-11 Exp Agency South Africa

Johannesburg, South Africa

Exp Agency South Africa is a pan-African experiential marketing group based in South Africa. Scangroup, Africa's leading marketing services group offers clients across sub-Saharan Africa a comprehensive and integrated range of advertising and marketing services in advertising, media investment management, marketing consultancy, public relations, digital and experiential marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-01 Applogix

Johannesburg, South Africa

Applogix (Pty) Ltd. is a marketing and ecommerce technology company in South Africa. Company agency’s services include web and mobile application build, front end development, ecommerce and user experience design. Clients include MTN, Standard Bank and Shell.

Buy -