M&A Deal Summary

WPP Acquires Grey Global Group

On March 7, 2005, WPP acquired marketing company Grey Global Group for 1.5B USD

Acquisition Highlights
  • This is WPP’s 16th transaction in the Marketing sector.
  • This is WPP’s 2nd largest (disclosed) transaction.
  • This is WPP’s 9th transaction in the United States.
  • This is WPP’s 6th transaction in New York.

M&A Deal Summary
Date 2005-03-07
Target Grey Global Group
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition
Deal Value 1.5B USD

Target

Grey Global Group

New York, New York, United States
Grey Global Group, Inc. is a provider of advertisement and marketing services.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 26 of 95
Sector (Marketing) 16 of 42
Type (Add-on Acquisition) 24 of 86
State (New York) 6 of 12
Country (United States) 9 of 32
Year (2005) 2 of 2
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-01 Prodigi

Gurgaon, India

Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-08-17 Dewey Square Group

Washington, District of Columbia, United States

Dewey Square Group LLC is a full service public affairs firm that has earned a reputation for running successfully integrated campaigns on behalf of corporate, non-profit, political clients.

Buy -
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