Add-on Acquisition • Marketing

WPP Acquires Gaia srl

On November 22, 2000, WPP acquired marketing company Gaia srl

Acquisition Context
  • This is WPP’s 10th transaction in the Marketing sector.
  • This is WPP’s 1st transaction in Italy.

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M&A Deal Summary

Date November 22, 2000
Target Gaia srl
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target Company

Gaia srl

Mazara Del Vallo, Italy
Gaia srl is a provider of public relations and public affairs agency that is Italy’s major environmental communications specialist.
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Buyer Overview 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


Deal Context for Buyer #
Overall 12 of 95
Sector: Marketing 10 of 42
Type: Add-on Acquisition 12 of 86
Country: Italy 1 of 3
Year: 2000 8 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-10-24 Tonic 360

San Francisco, California, United States

Tonic 360 is a provider of full complement of integrated marketing services including advertising, direct marketing and interactive communications. It has become a leader in forging relationships between web-based and web-centric businesses and today’s digital consumers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-11-28 Eurosem Belgium S.A/N.V.

Brussels, Belgium

Eurosem Belgium S.A/N.V. is a provider of training services in Belgium. Founded in 1990 and with offices in Belgium and France, Eurosem provides training in the areas of customer care, management, sales, functioning and evaluation maintenance, presentation techniques and conflict management. Clients include Esso, the Belgian Rail Company, Delhaize, Master Foods, AXA, Danzas, Swift, Alcatel, Fiat, KBC, UCB, Sodexho, Beckaert, Makro and Cisco System.

Buy -

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