Add-on Acquisition • Information Technology

WPP Acquires Fenom Digital

On January 5, 2023, WPP acquired information technology company Fenom Digital

Acquisition Context
  • This is WPP’s 5th transaction in the Information Technology sector.
  • This is WPP’s 31st transaction in the United States.
  • This is WPP’s 1st transaction in New Jersey.

Explore All 9664 Add-on Acquisition Information Technology Deals - Search the Database Free


M&A Deal Summary

Date January 5, 2023
Target Fenom Digital
Sector Information Technology
Buyer(s) WPP
Deal Type Add-on Acquisition

Target Company

Fenom Digital

Red Bank, New Jersey, United States
Fenom Digital is a digital transformation agency that specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America. The company calls upon over 190 highly skilled technologists to deliver solutions that drive more than $5 billion of digital sales for clients annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun, and Snipes. Fenom Digital is based in Red Bank, New Jersey.
Explore More Deals

Browse All 215,130 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


Deal Context for Buyer #
Overall 91 of 95
Sector: Information Technology 5 of 5
Type: Add-on Acquisition 82 of 86
State: New Jersey 1 of 1
Country: United States 31 of 32
Year: 2023 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-08 Diff

Montreal, Quebec, Canada

Diff is a developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. Diff was founded in 2011 and is based in Montreal, Quebec.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-07 3K

Frankfurt, Germany

3K is a healthcare PR agency that helps clients translate complex issues in healthcare and science into innovative formats, bringing products, brands, and companies into the conversation. 3K was formed in 1998 and is based in Frankfurt, Germany.

Buy -