M&A Deal Summary

WPP Acquires ePromode Sdn Bhd

On June 6, 2016, WPP acquired marketing company ePromode Sdn Bhd

Acquisition Highlights
  • This is WPP’s 33rd transaction in the Marketing sector.
  • This is WPP’s 1st transaction in Malaysia.

M&A Deal Summary

Date 2016-06-06
Target ePromode Sdn Bhd
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

ePromode Sdn Bhd

Kuala Lumpur, Malaysia
ePromode Sdn Bhd is a brand activation agency in Malaysia. ePromode is best-known for adapting retail technologies to create engaging consumer experiences. It manages in and out-of-store brand activations, events and product roadshows, working with more than 2,000 in-store promoters. Clients include Nestlé, Permanis (ETIKA), Johnson & Johnson, Sony Mobile, Campbell, Reckitt Benckiser and Yeo’s.

Search 215,029 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 70 of 95
Sector: Marketing M&A 33 of 42
Type: Add-on Acquisition M&A Deals 62 of 86
Country: Malaysia M&A 1 of 1
Year: 2016 M&A 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-26 Centrale Holding Du Bois Ording B.V.

Amsterdam, Netherlands

Centrale Holding Du Bois Ording B.V. is a full service agency specialising in packaging design, corporate design, digital media and retail design.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-07 Conexance MD SAS

Lille, France

Conexance MD SAS develops and commercializes mutualized data for distant retailers/resellers. Conexance is a database marketing company and a provider of proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance's solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants.

Buy -