Add-on Acquisition • Digital Media

WPP Acquires Eightytwenty Customer Experience

On February 20, 2017, WPP acquired digital media company Eightytwenty Customer Experience

Acquisition Context
  • This is WPP’s 11th transaction in the Digital Media sector.
  • This is WPP’s 1st transaction in Ireland.

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M&A Deal Summary

Date February 20, 2017
Target Eightytwenty Customer Experience
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target Company

Eightytwenty Customer Experience

Dublin 2, Ireland
Eightytwenty Customer Experience Ltd. is a Irish digital communications industry. Eightytwenty employs over 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey.
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Buyer Overview 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


Deal Context for Buyer #
Overall 75 of 95
Sector: Digital Media 11 of 16
Type: Add-on Acquisition 66 of 86
Country: Ireland 1 of 1
Year: 2017 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-02 Zubi Advertising Services

Coral Gables, Florida, United States

Zubi Advertising Services, Inc. is a full-service advertising agency that focuses on the Hispanic market in the US. Clients include Ford, JP Morgan Chase Bank, N.A. and Dunkin’ Donuts. Founded in 1976, Zubi employs approximately 120 people and is based in Coral Gables, Florida, with offices in Los Angeles and Detroit.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-27 Deeplocal

Pittsburgh, Pennsylvania, United States

Deeplocal, Inc. is an advertising agency focused on product invention, design, and engineering for clients’ marketing campaigns in the US. Deeplocal, Inc. was established in 2006 and is headquartered in Pittsburgh, Pennsylvania.

Buy -