M&A Deal Summary

WPP Acquires DIS/PLAY

On August 29, 2017, WPP acquired digital media company DIS/PLAY

Acquisition Highlights
  • This is WPP’s 13th transaction in the Digital Media sector.
  • This is WPP’s 1st transaction in Denmark.

M&A Deal Summary

Date 2017-08-29
Target DIS/PLAY
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

DIS/PLAY

København, Denmark
DIS/PLAY provides strategy, user experience, design, and technical development solutions to clients. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s clients include Amnesty International, ECCO and Vestas.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 79 of 95
Sector: Digital Media M&A 13 of 16
Type: Add-on Acquisition M&A Deals 70 of 86
Country: Denmark M&A 1 of 1
Year: 2017 M&A 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-23 Design Bridge

London, United Kingdom

Design Bridge Ltd. is an independent and highly-awarded brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-10 Bomtempo Anahory & Ralha - Serviços Criativos S.A.

LISBOA, Portugal

Bomtempo, Anahory & Ralha - Serviços Criativos, S.A. is an integrated agency with a strong creative reputation. Clients include Sagres, Millennium BCP, CUF, Nowo, TAP and Nespresso.

Buy -