M&A Deal Summary

WPP Acquires Daedalus Consulting S.R.L.

On May 21, 2014, WPP acquired marketing company Daedalus Consulting S.R.L.

Acquisition Highlights
  • This is WPP’s 23rd transaction in the Marketing sector.
  • This is WPP’s 3rd transaction in Italy.

M&A Deal Summary

Date 2014-05-21
Target Daedalus Consulting S.R.L.
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Daedalus Consulting S.R.L.

Manzano UD, Italy
Daedalus Consulting S.R.L. is one of the largest market research companies in Romania with the largest fieldwork centre in the country. Founded in 1996, DAEDALUS employs 110 people. Key clients include Diageo, Orange, Pepsi, Unilever, Ursus Breweries and Vodafone.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 47 of 95
Sector: Marketing M&A 23 of 42
Type: Add-on Acquisition M&A Deals 42 of 86
Country: Italy M&A 3 of 3
Year: 2014 M&A 4 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-31 FusePump

London, United Kingdom

FusePump Limited, a company specialising in product data and content for digital marketing. FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-22 dnx

London, United Kingdom

dnx Ltd. specialises in brand creation and development, DM, video and advertising, website design, online advertising, email marketing, app development, CRM, and social media strategy. Clients include Axis, Cisco, SAP, SITA and Vodafone.

Buy -