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M&A Deal Summary

WPP Acquires CoreBiz

On July 18, 2022, WPP acquired marketing company CoreBiz

Acquisition Highlights
  • This is WPP’s 39th transaction in the Marketing sector.
  • This is WPP’s 3rd transaction in Brazil.

M&A Deal Summary
Date 2022-07-18
Target CoreBiz
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

CoreBiz

Barueri, Brazil
CoreBiz is an ecommerce agency specializing in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The agency counts industry leaders such as Whirlpool, Casino Group, Walmart, Carrefour, Decathlon, and Estée Lauder amongst its clients. CoreBiz specializes in a range of ecommerce digital solutions covering three key pillars: acquisition, from creating key visuals for impactful digital campaigns to driving targeted SEO; conversion, including CRO and full stack development; and loyalty, spanning from CRM system implementation to managing consumer data and running targeted promotional campaigns. It helps clients reduce time-to-market, reach audiences across multiple channels, and uncover new growth areas in Latin America and beyond. CoreBiz was formed in 2013 and is based in Barueri, Brazil.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 86 of 95
Sector (Marketing) 39 of 42
Type (Add-on Acquisition) 77 of 86
Country (Brazil) 3 of 3
Year (2022) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-29 Bower House Digital

Fitzroy, Australia

Bower House Digital design & deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target, and Myer. Bower House Digital specializes in implementing Salesforce Marketing Cloud solutions. Bower House Digital was founded in 2017 and is based in Fitzroy, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 Newcraft

Amsterdam, Netherlands

Newcraft is a data-first digital acceleration consultancy specialising in commerce. Combining transformation strategy at C–level with digital acceleration capabilities at operating level to deliver tangible business results to blue-chip clients. The company combine broad industry knowledge with its intense digital expertise to deliver added value to clients and to create an inspiring environment for strategy, commerce, data and crm teams. Newcraft was formed in 2007 and is based in Amsterdam, Netherlands.

Buy -
Mergr

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