M&A Deal Summary

WPP Acquires Cordiant Communications Group

On August 1, 2003, WPP acquired marketing company Cordiant Communications Group

Acquisition Highlights
  • This is WPP’s 14th transaction in the Marketing sector.

M&A Deal Summary
Date 2003-08-01
Target Cordiant Communications Group
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Cordiant Communications Group

London,
Cordiant Communications Group Ltd provides marketing services.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 24 of 95
Sector (Marketing) 14 of 42
Type (Add-on Acquisition) 23 of 86
Country () 1 of 1
Year (2003) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-06-16 Mediapro Group

Madrid, Spain

Mediapro Group is an audiovisual group that provides technical and creative solutions in order to create and broadcast any audiovisual product. Mediapro Group was established in 1994 and is headquartered in Madrid, Spain.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-01 Prodigi

Gurgaon, India

Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

Buy -
Mergr

Product

Company

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