M&A Deal Summary

WPP Acquires CMI Media

On March 29, 2016, WPP acquired media company CMI Media

Acquisition Highlights
  • This is WPP’s 16th transaction in the Media sector.
  • This is WPP’s 24th transaction in the United States.
  • This is WPP’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2016-03-29
Target CMI Media
Sector Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

CMI Media

king of Prussia, Pennsylvania, United States
CMI Media LLC is a provider of media investment management and non-sales force promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 67 of 95
Sector (Media) 16 of 16
Type (Add-on Acquisition) 60 of 86
State (Pennsylvania) 1 of 2
Country (United States) 24 of 32
Year (2016) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-22 Prodigi

Gurgaon, India

Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-04 WPP AUNZ

Millers Point, Australia

WPP AUNZ operates as a marketing communications services company that offers services that include advertising, production, digital media, brand design, public relations, and research and sponsorship. WPP AUNZ is based in Millers Point, Australia.

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