M&A Deal Summary

WPP Acquires Centrale Holding Du Bois Ording B.V.

On April 26, 2016, WPP acquired digital media company Centrale Holding Du Bois Ording B.V.

Acquisition Highlights
  • This is WPP’s 10th transaction in the Digital Media sector.
  • This is WPP’s 1st transaction in the Netherlands.

M&A Deal Summary

Date 2016-04-26
Target Centrale Holding Du Bois Ording B.V.
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Centrale Holding Du Bois Ording B.V.

Amsterdam, Netherlands
Centrale Holding Du Bois Ording B.V. is a full service agency specialising in packaging design, corporate design, digital media and retail design.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 69 of 95
Sector: Digital Media M&A 10 of 16
Type: Add-on Acquisition M&A Deals 61 of 86
Country: Netherlands M&A 1 of 2
Year: 2016 M&A 5 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-04 WPP AUNZ

Millers Point, Australia

WPP AUNZ operates as a marketing communications services company that offers services that include advertising, production, digital media, brand design, public relations, and research and sponsorship. WPP AUNZ is based in Millers Point, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-06 ePromode Sdn Bhd

Kuala Lumpur, Malaysia

ePromode Sdn Bhd is a brand activation agency in Malaysia. ePromode is best-known for adapting retail technologies to create engaging consumer experiences. It manages in and out-of-store brand activations, events and product roadshows, working with more than 2,000 in-store promoters. Clients include Nestlé, Permanis (ETIKA), Johnson & Johnson, Sony Mobile, Campbell, Reckitt Benckiser and Yeo’s.

Buy -