M&A Deal Summary

WPP Acquires Bower House Digital

On June 29, 2022, WPP acquired marketing company Bower House Digital

Acquisition Highlights
  • This is WPP’s 38th transaction in the Marketing sector.
  • This is WPP’s 4th transaction in Australia.

M&A Deal Summary

Date 2022-06-29
Target Bower House Digital
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Bower House Digital

Fitzroy, Australia
Bower House Digital design & deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target, and Myer. Bower House Digital specializes in implementing Salesforce Marketing Cloud solutions. Bower House Digital was founded in 2017 and is based in Fitzroy, Australia.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 85 of 95
Sector: Marketing M&A 38 of 42
Type: Add-on Acquisition M&A Deals 76 of 86
Country: Australia M&A 4 of 4
Year: 2022 M&A 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-30 Cloud Commerce Group

Lancaster , United Kingdom

Cloud Commerce Group is a technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair. Cloud Commerce Group is based in Lancaster, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-18 CoreBiz

Barueri, Brazil

CoreBiz is an ecommerce agency specializing in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The agency counts industry leaders such as Whirlpool, Casino Group, Walmart, Carrefour, Decathlon, and Estée Lauder amongst its clients. CoreBiz specializes in a range of ecommerce digital solutions covering three key pillars: acquisition, from creating key visuals for impactful digital campaigns to driving targeted SEO; conversion, including CRO and full stack development; and loyalty, spanning from CRM system implementation to managing consumer data and running targeted promotional campaigns. It helps clients reduce time-to-market, reach audiences across multiple channels, and uncover new growth areas in Latin America and beyond. CoreBiz was formed in 2013 and is based in Barueri, Brazil.

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