M&A Deal Summary

WPP Acquires Blast Radius

On October 24, 2007, WPP acquired marketing company Blast Radius from Yellow Point Equity Partners

Acquisition Highlights
  • This is WPP’s 18th transaction in the Marketing sector.
  • This is WPP’s 2nd transaction in Canada.
  • This is WPP’s 1st transaction in British Columbia.

M&A Deal Summary

Date 2007-10-24
Target Blast Radius
Sector Marketing
Buyer(s) WPP
Sellers(s) Yellow Point Equity Partners
Deal Type Add-on Acquisition
Advisor(s) Siemer & Associates LLC (Financial)

Target

Blast Radius

Vancouver, British Columbia, Canada
Blast Radius designs, develops and manages online marketing programs by utilizing expertise in business strategy, technology and design to create captivating user experiences for consumer brands. Blast Radius was formed in 1997 and is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.


DEAL STATS #
Overall 33 of 95
Sector (Marketing) 18 of 42
Type (Add-on Acquisition) 30 of 86
State (British Columbia) 1 of 1
Country (Canada) 2 of 3
Year (2007) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-09-10 Schematic

Los Angeles, California, United States

Schematic’s expertise extends to all digital platforms; having deployed and developed multiple award-winning solutions for the Web, interactive television, mobile devices and digital environments ─ and is an industry leader in identifying and utilizing emerging platforms.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-09 Yankelovich

Chapel Hill, North Carolina, United States

Yankelovich is renowned for the Yankelovich MONITOR®, the longest-running, most in-depth study of US consumer value and lifestyle trends.

Buy -

Seller(S) 1

SELLER

Yellow Point Equity Partners

Vancouver, British Columbia, Canada

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Yellow Point Equity Partners is a private equity group focused on management buyouts and growth investments in mid-sized companies located in Western Canada and the Northwest of the US. Yellow Point will consider opportunities in a wide range of sectors, including basic manufacturing, technology, communications, energy, financial, healthcare, and services. The Firm 'gravitates' towards businesses with established market positions and 'compelling' products. Yellow Point Equity Partners was formed in 2004 and is based in Vancouver, British Columbia.


DEAL STATS #
Overall 1 of 12
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 8
State (British Columbia) 1 of 8
Country (Canada) 1 of 12
Year (2007) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-03-13 Steel Pacific Recycling

Victoria, British Columbia, Canada

Steel Pacific Recycling is a recycling company focused on procuring both ferrous and non-ferrous metals from over 700 industrial suppliers. The materials are delivered to its processing site, where they are shredded and then shipped to U.S. and Asian markets to be used as feedstock in the re-manufacturing of new steel products. Steel Pacific Recycling is based in Victoria, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-06 Shanahan’s

Surrey, British Columbia, Canada

Shanahan’s is a distributor, manufacturer, and installer of hardware, hollow-metal doors and construction specialty products in Canada. The Company is also the exclusive Canadian distributor of ABUS security products and other third-party hardware, industrial/wood doors, and washroom accessories through its Hardware Agencies and Serrubec brands.

Buy -