M&A Deal Summary

WPP Acquires Applogix

On September 1, 2014, WPP acquired digital media company Applogix

Acquisition Highlights
  • This is WPP’s 6th transaction in the Digital Media sector.
  • This is WPP’s 2nd transaction in South Africa.

M&A Deal Summary

Date 2014-09-01
Target Applogix
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Applogix

Johannesburg, South Africa
Applogix (Pty) Ltd. is a marketing and ecommerce technology company in South Africa. Company agency’s services include web and mobile application build, front end development, ecommerce and user experience design. Clients include MTN, Standard Bank and Shell.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 54 of 95
Sector: Digital Media M&A 6 of 16
Type: Add-on Acquisition M&A Deals 49 of 86
Country: South Africa M&A 2 of 2
Year: 2014 M&A 11 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-26 Keyade SAS

Paris, France

Keyade SAS is a digital search marketing agency in France. Company specialises in performance-driven online media purchasing. Clients include La Redoute, Air France and Interflora.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-19 MCS Holding - Creative and Research Unit

Mongolia

MCS Holding's Creative and Research Unit provides a range of services, including advertising development, events management, and consumer and retail market research services. Its existing clients, including MCS Asia Pacific Brewery, Herbalife, JTI and Dell, will benefit from both Y&R’s and TNS’s global networks and solutions.

Buy -