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M&A Deal Summary

WPP Acquires amp

On April 20, 2023, WPP acquired digital media company amp

Acquisition Highlights
  • This is WPP’s 16th transaction in the Digital Media sector.
  • This is WPP’s 5th transaction in Germany.

M&A Deal Summary
Date 2023-04-20
Target amp
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

amp

Munich, Germany
amp is a sonic branding company through Sonic DNA that creates holistic sonic identities for global brands. Leveraging sound, voice, and music, the company builds authentic connections for brands across audible touchpoints. With a diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, Zurich Insurance, Uber, Klarna, and Kraft Heinz, amp activates 360º sonic experiences and assets. From digital advertising to branded content and user experiences, its Sonic Hub Ecosystem uses AI-driven audio testing and voice technologies combined with implementation and research tools to deliver valuable audience insights and create sonic experiences for brands. amp is based in Munich.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 95 of 95
Sector (Digital Media) 16 of 16
Type (Add-on Acquisition) 86 of 86
Country (Germany) 5 of 5
Year (2023) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-27 Obviously

New York, New York, United States

Obviously is a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Obviously was founded in 2014 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-07 FGS Global

New York, New York, United States

FGS Global is a global strategic communications consultancy that advises clients in navigating complex situations and reputational challenges. FGS Global is headquartered in New York.

Sell -
Mergr

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