M&A Deal Summary

WPP Acquires ABS MM NV

On July 30, 2015, WPP acquired digital media company ABS MM NV

Acquisition Highlights
  • This is WPP’s 9th transaction in the Digital Media sector.
  • This is WPP’s 2nd transaction in Belgium.

M&A Deal Summary

Date 2015-07-30
Target ABS MM NV
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

ABS MM NV

Brussels, Belgium
ABS Creative is a digital marketing communications agency with solid expertise in medical content marketing. ABS Creative has developed strong relationships with leading healthcare companies such as Abbott, AstraZeneca, Johnson & Johnson, MSD, GSK, Novartis, Boehringer Ingelheim and Bristol-Myers Squibb.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 64 of 95
Sector: Digital Media M&A 9 of 16
Type: Add-on Acquisition M&A Deals 57 of 86
Country: Belgium M&A 2 of 2
Year: 2015 M&A 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-07 Nicole Weber Communications

Hamburg, Germany

Nicole Weber Communications GmbH is a specializes in consumer public relations and lifestyle marketing. Nicole Weber Communications focuses on lifestyle industries including fashion and beauty, consumer electronics and automotive. Clients include Opel, ASOS and Olympus.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-13 Mitú

Culver City, California, United States

Mitú, Inc. is an online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America. Mitú creates and distributes original content as well as producing branded entertainment on behalf of its clients. Mitú's technology enables it to efficiently analyze its Latino audience's consumption of content across social media, thus providing it with a feedback loop for the company to continually create viral content. Mitú has over two billion global monthly views across all platforms in the US, as well as Mexico, Brazil and other Latin American countries.

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