M&A Deal Summary

WPP Acquires 24/7 Media

On May 17, 2007, WPP acquired marketing company 24/7 Media for 649M USD

Acquisition Highlights
  • This is WPP’s 17th transaction in the Marketing sector.
  • This is WPP’s 4th largest (disclosed) transaction.
  • This is WPP’s 12th transaction in the United States.
  • This is WPP’s 7th transaction in New York.

M&A Deal Summary
Date 2007-05-17
Target 24/7 Media
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition
Deal Value 649M USD

Target

24/7 Media

New York, New York, United States
24/7 Media, Inc. is a digital marketing company. 24/7 Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 30 of 95
Sector (Marketing) 17 of 42
Type (Add-on Acquisition) 28 of 86
State (New York) 7 of 12
Country (United States) 12 of 32
Year (2007) 2 of 5
Size (of disclosed) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Teenage Research Unlimited

Northbrook, Illinois, United States

TRU is a youth research and insights, focusing on tweens, teens and twenty-somethings. For more than 25 years, it've provided the insights that have helped many of the world's most successful companies and organizations develop meaningful connections with young people. Its work has led to the development of countless new products, groundbreaking marketing campaigns, and flourishing brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-09-04 Plano.Trio Comunicacao

Sao Paulo, Brazil

Plano.Trio Comunicacao is a trade, marketing, events, promotions and design company.

Buy -
Mergr

Product

Company

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