Add-on Acquisition • Internet Software and Services

WP Engine Acquires NitroPack

On July 18, 2024, WP Engine acquired internet software and services company NitroPack

Acquisition Context

This is WP Engine’s 3rd transaction in the Internet Software and Services sector.
This is WP Engine’s 1st transaction in Bulgaria.

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M&A Deal Summary
Date	July 18, 2024
Target	NitroPack
Sector	Internet Software and Services
Buyer(s)	WP Engine
Deal Type	Add-on Acquisition

Target Company

NitroPack

Sofia, Bulgaria

NitroPack is an all-in-one SaaS solution for improving site speed and performance metrics, including Google's Core Web Vitals. NitroPack is based in Sofia, Bulgaria.

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Buyer Overview 1

Buyer

WP Engine

Austin, Texas, United States

Category	Company
Founded	2010
Sector	Internet Software and Services
Revenue	100M USD (2017)

DESCRIPTION

WPEngine's corporate headquarters in downtown Austin, Texas.

WP Engine provides managed WordPress cloud hosting solutions for individuals and small and medium-sized companies. The Company was formed in 2010 and is headquartered in Austin, Texas.

Deal Context for Buyer	#
Overall	8 of 8
Sector: Internet Software and Services	3 of 3
Type: Add-on Acquisition	2 of 2
Country: Bulgaria	1 of 1
Year: 2024	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-06-02	Advanced Custom Fields Truro, Nova Scotia, Canada Advanced Custom Fields makes it easy for developers to create full CMS solutions with WordPress including easy-to-edit fields for content creators on any kind of site.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-06-02

Advanced Custom Fields

Truro, Nova Scotia, Canada

Advanced Custom Fields makes it easy for developers to create full CMS solutions with WordPress including easy-to-edit fields for content creators on any kind of site.

Buy

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