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Divestiture • Software

WP Engine Acquires WP Offload Media

On June 2, 2022, WP Engine acquired software company WP Offload Media from Delicious Brains

Acquisition Context
  • This is WP Engine’s 5th transaction in the Software sector.
  • This is WP Engine’s 5th transaction in Canada.
  • This is WP Engine’s 5th transaction in Nova Scotia.

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M&A Deal Summary
Date June 2, 2022
Target WP Offload Media
Sector Software
Buyer(s) WP Engine
Sellers(s) Delicious Brains
Deal Type Divestiture

Target Company

WP Offload Media

Truro, Nova Scotia, Canada
WP Offload Media automatically copies media files to cloud storage e.g. Amazon S3, DigitalOcean Spaces, or Google Cloud Storage, rewrites URLs and serves media from a storage provider or CDN; all of which greatly increases WordPress site speed and scale.
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Buyer Overview 1

Buyer

WP Engine

Austin, Texas, United States
Category Company
Founded 2010
Sector Internet Software and Services
Revenue 100M USD (2017)
DESCRIPTION
WPEngine's corporate headquarters in downtown Austin, Texas.
WPEngine's corporate headquarters in downtown Austin, Texas.

WP Engine provides managed WordPress cloud hosting solutions for individuals and small and medium-sized companies. The Company was formed in 2010 and is headquartered in Austin, Texas.

Deal Context for Buyer #
Overall 7 of 8
Sector: Software 5 of 5
Type: Divestiture 6 of 6
State: Nova Scotia 5 of 5
Country: Canada 5 of 5
Year: 2022 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-02 Advanced Custom Fields

Truro, Nova Scotia, Canada

Advanced Custom Fields makes it easy for developers to create full CMS solutions with WordPress including easy-to-edit fields for content creators on any kind of site.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-18 NitroPack

Sofia, Bulgaria

NitroPack is an all-in-one SaaS solution for improving site speed and performance metrics, including Google's Core Web Vitals. NitroPack is based in Sofia, Bulgaria.

Buy -

Seller Profile 1

SELLER

Delicious Brains

Truro, Nova Scotia, Canada
Category Company
Founded 2012
Sector Software
DESCRIPTION

Delicious Brains is a software company that focuses on building WordPress plugins. Delicious Brain's first product is a pro version of the popular WP Migrate DB plugin, allowing developers to easily migrate a WordPress database between development, staging, and production. Delicious Brains was founded in 2012 and is headquartered in Truro, Nova Scotia.

Deal Context for Seller #
Overall 5 of 5
Sector: Software 5 of 5
Type: Divestiture 5 of 5
State: Nova Scotia 5 of 5
Country: Canada 5 of 5
Year: 2022 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-02 Advanced Custom Fields

Truro, Nova Scotia, Canada

Advanced Custom Fields makes it easy for developers to create full CMS solutions with WordPress including easy-to-edit fields for content creators on any kind of site.

Sell -

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