M&A Deal Summary

WP Engine Acquires Advanced Custom Fields

On June 2, 2022, WP Engine acquired software company Advanced Custom Fields from Delicious Brains

Acquisition Highlights
  • This is WP Engine’s 5th transaction in the Software sector.
  • This is WP Engine’s 5th transaction in Canada.
  • This is WP Engine’s 5th transaction in Nova Scotia.

M&A Deal Summary
Date 2022-06-02
Target Advanced Custom Fields
Sector Software
Buyer(s) WP Engine
Sellers(s) Delicious Brains
Deal Type Divestiture

Target

Advanced Custom Fields

Truro, Nova Scotia, Canada
Advanced Custom Fields makes it easy for developers to create full CMS solutions with WordPress including easy-to-edit fields for content creators on any kind of site.

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Buyer(S) 1

Buyer

WP Engine

Austin, Texas, United States
Category Company
Founded 2010
Sector Internet Software and Services
Revenue 100M USD (2017)
DESCRIPTION
WPEngine's corporate headquarters in downtown Austin, Texas.
WPEngine's corporate headquarters in downtown Austin, Texas.

WP Engine provides managed WordPress cloud hosting solutions for individuals and small and medium-sized companies. The Company was formed in 2010 and is headquartered in Austin, Texas.

DEAL STATS #
Overall 7 of 8
Sector (Software) 5 of 5
Type (Divestiture) 6 of 6
State (Nova Scotia) 5 of 5
Country (Canada) 5 of 5
Year (2022) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-02 WP Migrate

Truro, Nova Scotia, Canada

WP Migrate is the perfect advanced developer workflow tool, trusted by global brands on some of the world’s largest WordPress sites. The software makes pushing/pulling the database, media, themes, and plugins between WordPress installs fast, easy, and straightforward.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-18 NitroPack

Sofia, Bulgaria

NitroPack is an all-in-one SaaS solution for improving site speed and performance metrics, including Google's Core Web Vitals. NitroPack is based in Sofia, Bulgaria.

Buy -

Seller(S) 1

SELLER

Delicious Brains

Truro, Nova Scotia, Canada
Category Company
Founded 2012
Sector Software
DESCRIPTION

Delicious Brains is a software company that focuses on building WordPress plugins. Delicious Brain's first product is a pro version of the popular WP Migrate DB plugin, allowing developers to easily migrate a WordPress database between development, staging, and production. Delicious Brains was founded in 2012 and is headquartered in Truro, Nova Scotia.

DEAL STATS #
Overall 5 of 5
Sector (Software) 5 of 5
Type (Divestiture) 5 of 5
State (Nova Scotia) 5 of 5
Country (Canada) 5 of 5
Year (2022) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-02 WP Migrate

Truro, Nova Scotia, Canada

WP Migrate is the perfect advanced developer workflow tool, trusted by global brands on some of the world’s largest WordPress sites. The software makes pushing/pulling the database, media, themes, and plugins between WordPress installs fast, easy, and straightforward.

Sell -
Mergr

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