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  6. WordStream Acquires Algorithmic Ads

M&A Deal Summary

WordStream Acquires Algorithmic Ads

On May 9, 2017, WordStream acquired digital media company Algorithmic Ads

Acquisition Highlights
  • This is WordStream’s 1st transaction in the Digital Media sector.
  • This is WordStream’s 1st transaction in the United States.
  • This is WordStream’s 1st transaction in California.

M&A Deal Summary
Date 2017-05-09
Target Algorithmic Ads
Sector Digital Media
Buyer(s) WordStream
Deal Type Add-on Acquisition

Target

Algorithmic Ads

Santa Cruz, California, United States
Algorithmic Ads is a software provider that helps businesses quickly generate effective display ads based on their existing website imagery. California-based Algorithmic Ads has developed easy-to-use software that algorithmically selects content, images, color schemes, and calls to action from existing business assets and then dynamically builds great-looking display ads to fit all ad formats on display networks including Google and Facebook.

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Buyer(S) 1

Buyer

WordStream

Boston, Massachusetts, United States
Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

WordStream, Inc. is a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to optimize their digital marketing services campaigns. WordStream was founded in 2007 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1
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