M&A Deal Summary

WM Partners Acquires Feel Good Organics

On February 17, 2021, private equity firm WM Partners acquired agriculture company Feel Good Organics

Acquisition Highlights
  • This is WM Partners’ 1st transaction in the Agriculture sector.
  • This is WM Partners’ 4th transaction in the United States.
  • This is WM Partners’ 2nd transaction in Illinois.

M&A Deal Summary
Date 2021-02-17
Target Feel Good Organics
Sector Agriculture
Buyer(s) WM Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Lincoln International (Financial)
BraunHagey & Borden (Legal)

Target

Feel Good Organics

Grayslake, Illinois, United States
Feel Good Organics is a brand committed to creating organic products for its customers to help them live healthily and feel good. FGO sells 128 SKUs across 58 unique products, with 100% of sales on the Amazon marketplace. Product categories include Superfood Powders, Tea Bags, Edible Flowers, Loose Tea and Superfood Capsules. Feel Good Organics was founded in 2016 and is based in Grayslake, Illinois.

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Buyer(S) 1

Buyer

WM Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2015
Size Middle-Market
Type Sector Focused
DESCRIPTION

WM Partners, LP is a middle-market private equity firm focused on the health and wellness industry. The Firm looks to invest in companies generating sales of $15 to $100 million. Prospective transaction types include management buyouts and growth financings. WM Partners was formed in 2015 and is based in Fort Lauderdale, Florida.

DEAL STATS #
Overall 4 of 8
Sector (Agriculture) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 4 of 5
State (Illinois) 2 of 2
Country (United States) 4 of 6
Year (2021) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-12 Jade Leaf Matcha

Seattle, Washington, United States

Jade Leaf Matcha is a provider of premium quality, organic Japanese matcha green tea products. Jade Leaf Matcha was founded in 2014 and is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-17 Vega US

Burnaby, British Columbia, Canada

Vega US is a provider of plant-based protein powders across several categories, including Daily Nutrition, Sports Nutrition, and Functional Wellness. Vega US was founded in 2001 and is based in Burnaby, British Columbia.

Buy -
Mergr

Product

Company

Legal