Investment Summary

WK Kellogg Invests In Bisco Misr

On January 15, 2015, WK Kellogg invested in food company Bisco Misr

Investment Highlights
  • This is WK Kellogg’s 11th transaction in the Food sector.
  • This is WK Kellogg’s 1st transaction in Egypt.

Investment Summary
Date 2015-01-15
Target Bisco Misr
Sector Food
Investor(s) WK Kellogg
Deal Type Stake Purchase

Target

Bisco Misr

Cairo, Egypt
Bisco Misr is a packaged biscuits company. Bisco Misr offers such brands as Bisco Luxe, Chico Chico and Bisco Wafers.

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Investor(S) 1

Investor

WK Kellogg

Battle Creek, Michigan, United States
Category Company
Founded 1906
Sector Food
Employees3,000
Revenue 2.8B USD (2023)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

WK Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. WK Kellogg was formed in 1906 and is based in Battle Creek, Michigan.

DEAL STATS #
Overall 11 of 15
Sector (Food) 11 of 14
Type (Stake Purchase) 1 of 2
Country (Egypt) 1 of 2
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-15 Pringles

Jackson, Tennessee, United States

Pringles is a brand of potato chips. Pringles was first sold in 1967 and developed by Procter & Gamble.

Buy $2.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-28 Mass Food

Giza, Egypt

Mass Food Group is a food company that makes local brands such as Temmy's cereals and NutriFit cereal bars. Mass Food Group also exports foods to more than 30 markets, including Europe, East Asia and Africa.

Buy $50M
Mergr

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