M&A Deal Summary

WK Kellogg Co. Acquires Bear Naked

On November 6, 2007, WK Kellogg Co. acquired food company Bear Naked for 60M USD

Acquisition Highlights
  • This is WK Kellogg Co.’s 6th transaction in the Food sector.
  • This is WK Kellogg Co.’s 7th largest (disclosed) transaction.
  • This is WK Kellogg Co.’s 6th transaction in the United States.
  • This is WK Kellogg Co.’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2007-11-06
Target Bear Naked
Sector Food
Buyer(s) WK Kellogg Co.
Deal Type Add-on Acquisition
Deal Value 60M USD
Advisor(s) Carter Morse & Goodrich (Financial)

Target

Bear Naked

Norwalk, Connecticut, United States
Bear Naked Inc. is a seller of natural granola products.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

WK Kellogg Co.

Battle Creek, Michigan, United States

Category Company
Founded 1906
Sector Food
Revenue 2.7B USD (2024)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

WK Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. WK Kellogg was formed in 1906 and is based in Battle Creek, Michigan.


DEAL STATS #
Overall 6 of 15
Sector: Food M&A 6 of 14
Type: Add-on Acquisition M&A Deals 6 of 12
State: Connecticut M&A 1 of 1
Country: United States M&A 6 of 8
Year: 2007 M&A 2 of 2
Size (of disclosed) 7 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-06 Wholesome & Hearty Foods

Irvine, California, United States

Wholesome & Hearty Foods, Inc. is a vegetarian food producer. The Company is primarily known for producing the Gardenburger.

Buy $62M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-17 The United Bakers Group

Voronezh, Russia

The United Bakers Group is one of Russia's largest cracker, biscuit and breakfast cereal producers. United Bakers' products, marketed primarily under the Yantar and Lyubyatovo brands.

Buy -