M&A Deal Summary

WK Kellogg Acquires Mass Food

On September 28, 2015, WK Kellogg acquired food company Mass Food for 50M USD

Acquisition Highlights
  • This is WK Kellogg’s 12th transaction in the Food sector.
  • This is WK Kellogg’s 8th largest (disclosed) transaction.
  • This is WK Kellogg’s 2nd transaction in Egypt.

M&A Deal Summary
Date 2015-09-28
Target Mass Food
Sector Food
Buyer(s) WK Kellogg
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

Mass Food

Giza, Egypt
Mass Food Group is a food company that makes local brands such as Temmy's cereals and NutriFit cereal bars. Mass Food Group also exports foods to more than 30 markets, including Europe, East Asia and Africa.

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Buyer(S) 1

Buyer

WK Kellogg

Battle Creek, Michigan, United States
Category Company
Founded 1906
Sector Food
Employees3,000
Revenue 2.8B USD (2023)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

WK Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. WK Kellogg was formed in 1906 and is based in Battle Creek, Michigan.

DEAL STATS #
Overall 12 of 15
Sector (Food) 12 of 14
Type (Add-on Acquisition) 10 of 12
Country (Egypt) 2 of 2
Year (2015) 2 of 2
Size (of disclosed) 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-15 Bisco Misr

Cairo, Egypt

Bisco Misr is a packaged biscuits company. Bisco Misr offers such brands as Bisco Luxe, Chico Chico and Bisco Wafers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-03 Loma Linda

Nashville, North Carolina, United States

Loma Linda is a producer of canned alternative vegetable based protein products and markets the Loma Linda was founded in 2008 and is based in Nashville, North Carolina.

Sell -
Mergr

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