M&A Deal Summary

Wishpond Acquires Winback

On December 13, 2021, Wishpond acquired internet software and services company Winback for 7M USD

Acquisition Highlights
  • This is Wishpond’s 2nd transaction in the Internet Software and Services sector.
  • This is Wishpond’s largest (disclosed) transaction.
  • This is Wishpond’s 2nd transaction in the United States.
  • This is Wishpond’s 2nd transaction in New York.

M&A Deal Summary
Date 2021-12-13
Target Winback
Sector Internet Software and Services
Buyer(s) Wishpond
Deal Type Add-on Acquisition
Deal Value 7M USD

Target

Winback

New York, New York, United States
Winback is a SMS marketing solutions platform including a cart abandonment tool for use with Shopify. Winback is based in New York.

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Buyer(S) 1

Buyer

Wishpond

Vancouver, British Columbia, Canada
Category Company
Founded 2009
Sector Internet Software and Services
Employees280
Revenue 23M CAD (2023)
DESCRIPTION

Wishpond is a provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company’s Propel IQ platform offers an “all-in-one” marketing suite that provides companies with marketing, promotion, lead generation, ad management, referral marketing, sales conversion and outbound sales automation capabilities in one integrated platform. Wishpond was founded in 2009 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 3
State (New York) 2 of 2
Country (United States) 2 of 2
Year (2021) 2 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-30 Brax

New York, New York, United States

Brax is an advertising platform for the bulk management, unified reporting, and rule-based goal optimization of digital ads across multiple sources. Brax was founded in 2014 and is based in New York.

Buy $2M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-04 Viral Loops

London, United Kingdom

Viral Loops is a referral marketing software platform that helps companies acquire new customers and increase sales through the power of word-of-mouth and referral marketing. Viral Loops is based in London, United Kingdom.

Buy $2M
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