Add-on Acquisition • Marketing

Wishpond Acquires Viral Loops

On April 4, 2022, Wishpond acquired marketing company Viral Loops for 2M USD

Acquisition Context
  • This is Wishpond’s 1st transaction in the Marketing sector.
  • This is Wishpond’s 2nd largest (disclosed) transaction.
  • This is Wishpond’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date April 4, 2022
Target Viral Loops
Sector Marketing
Buyer(s) Wishpond
Deal Type Add-on Acquisition
Deal Value 2M USD

Target Company

Viral Loops

London, United Kingdom
Viral Loops is a referral marketing software platform that helps companies acquire new customers and increase sales through the power of word-of-mouth and referral marketing. Viral Loops is based in London, United Kingdom.
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Buyer Overview 1

Buyer

Wishpond

Vancouver, British Columbia, Canada

Category Company
Founded 2009
Sector Internet Software and Services
Employees280
Revenue 22M CAD (2024)
DESCRIPTION

Wishpond is a provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company’s Propel IQ platform offers an “all-in-one” marketing suite that provides companies with marketing, promotion, lead generation, ad management, referral marketing, sales conversion and outbound sales automation capabilities in one integrated platform. Wishpond was founded in 2009 and is based in Vancouver, British Columbia.


Deal Context for Buyer #
Overall 3 of 3
Sector: Marketing 1 of 1
Type: Add-on Acquisition 3 of 3
Country: United Kingdom 1 of 1
Year: 2022 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-13 Winback

New York, New York, United States

Winback is a SMS marketing solutions platform including a cart abandonment tool for use with Shopify. Winback is based in New York.

Buy $7M