M&A Deal Summary

Wipro Digital Acquires Rational Interaction

On February 21, 2020, Wipro Digital acquired marketing company Rational Interaction

Acquisition Highlights
  • This is Wipro Digital’s 1st transaction in the Marketing sector.
  • This is Wipro Digital’s 2nd transaction in the United States.
  • This is Wipro Digital’s 1st transaction in Washington.

M&A Deal Summary
Date 2020-02-21
Target Rational Interaction
Sector Marketing
Buyer(s) Wipro Digital
Deal Type Add-on Acquisition

Target

Rational Interaction

Seattle, Washington, United States
Rational Interaction, Inc. is a customer experience (CX) solutions firm that brings the strategic capabilities of a consultancy together with the creative and digital prowess of an agency. Rational Interaction was established in 2009 and is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Wipro Digital

Mountain View, California, United States
Category Company
Sector Information Technology
DESCRIPTION

Wipro Digital is a digital business unit of Wipro, collaborates and iterates with clients to deliver customer-centered digital transformation.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Washington) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-05 Cooper

San Francisco, California, United States

Cooper is a consulting firm and training center. Cooper applies design thinking techniques many of which they invented to create innovative products, services, and organizations. Cooper was established in 1992 and is based in San Francisco, California.

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