Add-on Acquisition • Marketing

Wipro Digital Acquires Rational Interaction

On February 21, 2020, Wipro Digital acquired marketing company Rational Interaction

Acquisition Context

This is Wipro Digital’s 1st transaction in the Marketing sector.
This is Wipro Digital’s 2nd transaction in the United States.
This is Wipro Digital’s 1st transaction in Washington.

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M&A Deal Summary
Date	February 21, 2020
Target	Rational Interaction
Sector	Marketing
Buyer(s)	Wipro Digital
Deal Type	Add-on Acquisition

Target Company

Rational Interaction

Seattle, Washington, United States

Rational Interaction, Inc. is a customer experience (CX) solutions firm that brings the strategic capabilities of a consultancy together with the creative and digital prowess of an agency. Rational Interaction was established in 2009 and is based in Seattle, Washington.

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Buyer Overview 1

Buyer

Wipro Digital

Mountain View, California, United States

Category	Company
Sector	Information Technology

DESCRIPTION

Wipro Digital is a digital business unit of Wipro, collaborates and iterates with clients to deliver customer-centered digital transformation.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	1 of 1
Type: Add-on Acquisition	2 of 2
State: Washington	1 of 1
Country: United States	2 of 2
Year: 2020	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-10-05	Cooper San Francisco, California, United States Cooper is a consulting firm and training center. Cooper applies design thinking techniques many of which they invented to create innovative products, services, and organizations. Cooper was established in 1992 and is based in San Francisco, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-10-05

Cooper

San Francisco, California, United States

Cooper is a consulting firm and training center. Cooper applies design thinking techniques many of which they invented to create innovative products, services, and organizations. Cooper was established in 1992 and is based in San Francisco, California.

Buy

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