Investment Summary

Winona Capital Management, Revelry Brands and L Catterton Partners Invest In I and love and you

On May 13, 2014, growth capital firms Winona Capital Management, Revelry Brands and L Catterton Partners invested in consumer products company I and love and you

Investment Highlights
  • This is Winona Capital Management’s 3rd, Revelry Brands’ 1st and L Catterton Partners’ 13th transaction in the Consumer Products sector.
  • This is Winona Capital Management’s 9th, Revelry Brands’ 6th and L Catterton Partners’ 69th transaction in the United States.
  • This is Winona Capital Management’s 1st, Revelry Brands’ 4th and L Catterton Partners’ 7th transaction in Colorado.

Investment Summary

Date 2014-05-13
Target I and love and you
Sector Consumer Products
Investor(s) Winona Capital Management
Revelry Brands
L Catterton Partners
Deal Type Growth Capital
Advisor(s) Cascadia Capital (Financial)

Target

I and love and you

Boulder, Colorado, United States
I and love and you is a producer and supplier of pet food products. I and love and you make super-premium pet food products that are made with real meat, fish, or poultry and contain no grains, fillers, or anything artificial. I and love and you was founded in 2011 and is based in Boulder, Colorado.

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Investor(S) 3

Investor

Winona Capital Management

Chicago, Illinois, United States

Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 125M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Winona Capital Management is a private investment firm that makes direct investments in consumer related middle-market companies. Winona targets growth companies generating sales of $10 to $100 million and EBITDA of at least $1 million. The Firm can commit up to $15 million per transaction. Specific areas of interest include niche consumer goods and services; sports, recreation and leisure; specialty manufacturing and distribution; growth-oriented, multi-unit specialty food and retail; and education services. Winona's investment horizon is five years. Winona Capital Management is based in Chicago, Illinois.


DEAL STATS #
Overall 10 of 17
Sector: Consumer Products M&A 3 of 5
Type: Growth Capital M&A Deals 6 of 11
State: Colorado M&A 1 of 1
Country: United States M&A 9 of 14
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-18 Johnny Rockets

Lake Forest, California, United States

The Johnny Rockets Group, Inc. is an international restaurant franchise that offers high quality, innovative menu items including items including Certied Angus Beef® cooked-to-order hamburgers, Boca Burger®, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. Johnny Rockets was established in 1986 and is based in Lake Forest, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-05 Fat Brain Toys

Elkhorn, Nebraska, United States

Fat Brain Toys is a global designer, producer, and marketer of a broad range of innovative, high‐quality toys sold to preschoolers, youths, and adults under the TOMY® and Ertl® brands as well as products for parents, infants, and toddlers marketed under The First Years, JJ Cole Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Ricky Zoom, Nintendo, Lamaze, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies, and Toy Story, and other well‐known licenses. TOMY International's mission is to Make the World Smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe, and Australia. Fat Brain Toys was formed in 2002 and is based in Elkhorn, Nebraska.

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Investor

Revelry Brands

Boulder, Colorado, United States

Investor


Category Growth Capital Firm
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

Revelry Brands is a growth-stage private equity firm focused on businesses in the natural foods and consumer products sectors. Revelry looks for companies at a 'crossroads in their development', where a partner and additional capital can help take the business to the next level. Revelry Brands was formed in 2009 and is based in Boulder, Colorado.


DEAL STATS #
Overall 6 of 6
Sector: Consumer Products M&A 1 of 1
Type: Growth Capital M&A Deals 1 of 1
State: Colorado M&A 4 of 4
Country: United States M&A 6 of 6
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-01 Only Natural Pet Store

Boulder, Colorado, United States

Only Natural Pet Store was founded in May, 2004 as an online store selling natural pet supplies direct to consumers. The Company has achieved rapid growth and quickly established itself as the leading online retailer in the natural pet supplies market.

Sell -
Investor

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1989
PE ASSETS 37.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 92 of 223
Sector: Consumer Products M&A 13 of 38
Type: Growth Capital M&A Deals 30 of 91
State: Colorado M&A 7 of 9
Country: United States M&A 69 of 134
Year: 2014 M&A 9 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-05 Crystal Jade

Singapore

Crystal Jade is a premier diversified food and beverage group operating over 120 outlets ranging from fine dining, casual and specialty restaurants to bakeries across the Asia Pacific with a primary focus on Singapore, Hong Kong and Mainland China, and additional presence through joint ventures and franchise arrangements in Thailand, Indonesia, Vietnam, Philippines, South Korea, Japan and India. Crystal Jade is based in Singapore.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-11 Baja Fresh

Irvine, California, United States

Baja Fresh is a chain of fast-casual Tex Mex restaurants. Baja Fresh was formed in 1990 and is based in Irvine, California.

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