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Growth Capital • Retail

Winona Capital Management Invests In Fat Brain Toys

On March 5, 2015, growth capital firm Winona Capital Management invested in retailer Fat Brain Toys

Investment Context
  • This is Winona Capital Management’s 2nd transaction in the Retail sector.
  • This is Winona Capital Management’s 10th transaction in the United States.
  • This is Winona Capital Management’s 1st transaction in Nebraska.
Investment Fate
  • Fat Brain Toys was sold to a strategic buyer in 2020.

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Investment Summary
Date March 5, 2015
Target Fat Brain Toys
Sector Retail
Investor(s) Winona Capital Management
Deal Type Growth Capital
Advisor(s) Sonenshine Partners (Financial)

Target Company

Fat Brain Toys

Elkhorn, Nebraska, United States
Fat Brain Toys is a global designer, producer, and marketer of a broad range of innovative, high‐quality toys sold to preschoolers, youths, and adults under the TOMY® and Ertl® brands as well as products for parents, infants, and toddlers marketed under The First Years, JJ Cole Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Ricky Zoom, Nintendo, Lamaze, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies, and Toy Story, and other well‐known licenses. TOMY International's mission is to Make the World Smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe, and Australia. Fat Brain Toys was formed in 2002 and is based in Elkhorn, Nebraska.
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Investor Overview 1

Investor

Winona Capital Management

Chicago, Illinois, United States

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2006
PE ASSETS 125M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Winona Capital Management is a private investment firm that makes direct investments in consumer related middle-market companies. Winona targets growth companies generating sales of $10 to $100 million and EBITDA of at least $1 million. The Firm can commit up to $15 million per transaction. Specific areas of interest include niche consumer goods and services; sports, recreation and leisure; specialty manufacturing and distribution; growth-oriented, multi-unit specialty food and retail; and education services. Winona's investment horizon is five years. Winona Capital Management is based in Chicago, Illinois.

Deal Context for Investor #
Overall 11 of 17
Sector: Retail 2 of 4
Type: Growth Capital 7 of 11
State: Nebraska 1 of 1
Country: United States 10 of 14
Year: 2015 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-13 I and love and you

Boulder, Colorado, United States

I and love and you is a producer and supplier of pet food products. I and love and you make super-premium pet food products that are made with real meat, fish, or poultry and contain no grains, fillers, or anything artificial. I and love and you was founded in 2011 and is based in Boulder, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-15 Evereve

Edina, Minnesota, United States

Evereve is an operator of a fashion retailer brand focused on producing apparel for mothers. Evereve was founded in 2004 and is based in Edina, Minnesota.

Buy -

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