M&A Deal Summary

Winmo Acquires Access Confidential

On May 14, 2018, Winmo acquired marketing company Access Confidential

Acquisition Highlights
  • This is Winmo’s 3rd transaction in the Marketing sector.
  • This is Winmo’s 3rd transaction in the United States.
  • This is Winmo’s 1st transaction in Florida.

M&A Deal Summary
Date 2018-05-14
Target Access Confidential
Sector Marketing
Buyer(s) Winmo
Deal Type Add-on Acquisition

Target

Access Confidential

Boca Raton, Florida, United States
Access Confidential LLC is an agency new business service center empowering agency new business executives to prospect corporate marketers more efficiently and effectively. A key resource for agency new business, Access Confidential’s agency database includes over 25,000 company profiles and 100,000 executive profiles with key contact information. Additionally, Access Confidential’s AAR Partners search consulting business helps brand owners find the best agency to meet their needs.

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Buyer(S) 1

Buyer

Winmo

Atlanta, Georgia, United States
Category Company
Founded 1995
Sector Marketing
DESCRIPTION

Winmo is a provider of sales intelligence content used by business development professionals who target national advertisers and their agencies across the U.S. and the U.K. The company provides participants in the advertising sales market with a proprietary dataset allowing them to quickly identify and engage the most relevant advertising, media and marketing decision makers at the largest brands, their respective agencies and advertising technology partners. The dataset is delivered through a software-as-a-service platform that seamlessly integrates into business development professionals’ daily workflow. Winmo was founded in 1995 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 3 of 3
State (Florida) 1 of 1
Country (United States) 3 of 3
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-14 Red Books

New York, New York, United States

Redbooks has been providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. As the industry’s source for uncovering key advertiser and agency relationships Redbooks monitors nearly 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies.

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