M&A Deal Summary

Win Brands Group Acquires Gravity Products

On February 10, 2021, Win Brands Group acquired consumer products company Gravity Products

Acquisition Highlights
  • This is Win Brands Group’s 2nd transaction in the Consumer Products sector.
  • This is Win Brands Group’s 2nd transaction in the United States.
  • This is Win Brands Group’s 1st transaction in New York.

M&A Deal Summary

Date 2021-02-10
Target Gravity Products
Sector Consumer Products
Buyer(s) Win Brands Group
Deal Type Add-on Acquisition

Target

Gravity Products

Brooklyn, New York, United States
Gravity Products LLC is a premium sleep & relaxation company that creates science-backed solutions for sleep and stress. Gravity has developed a full suite of relaxation products beyond the blanket, allowing consumers to find the perfect solution for them no matter their specific sleep and/or stress needs.

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Buyer(S) 1

Buyer

Win Brands Group

New York City, New York, United States

Category Company
Founded 2016
Sector Business Services
DESCRIPTION

Win Brands Group is a direct-to-consumer brand scale platform focused on leveraging best in class technology partners to build and scale the most innovative customer-first brands in the world. Win Brands Group was founded in 2016 and is based in New York City, New York.


DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-26 QALO

Santa Ana, California, United States

QALO LLC is a lifestyle brand founded on the basis of commitment and functionality. Marriage and family are at the core of everything the brand does.

Buy -