Add-on Acquisition • Software

Williams-Sonoma Acquires Outward

On November 16, 2017, Williams-Sonoma acquired software company Outward for 112M USD

Acquisition Context

This is Williams-Sonoma’s 1st transaction in the Software sector.
This is Williams-Sonoma’s largest (disclosed) transaction.
This is Williams-Sonoma’s 3rd transaction in the United States.
This is Williams-Sonoma’s 2nd transaction in California.

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M&A Deal Summary
Date	November 16, 2017
Target	Outward
Sector	Software
Buyer(s)	Williams-Sonoma
Deal Type	Add-on Acquisition
Deal Value	112M USD

Target Company

Outward

San Jose, California, United States

Outward, Inc. is an enterprise technology company focused on serving the home furnishings and decorative accessories industry. Outward provides visual merchandising that supports the scale and diversity of products offered by customer brands, as well as flexibility in enabling a breadth of digital experiences tailored to support all stages of a brand's merchandising throughout its sales chain. Outward, Inc. was established in 2012 and is based in San Jose, California.

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Buyer Overview 1

Buyer

Williams-Sonoma

San Francisco, California, United States

Category	Company
Founded	1956
Sector	Retail
Employees	19,600
Revenue	7.7B USD (2025)

DESCRIPTION

Williams-Sonoma is a multi-channel specialty retailer of high quality products for the home. Williams-Sonoma was founded in 1956 and is based in San Francisco, California.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Software	1 of 1
Type: Add-on Acquisition	2 of 2
State: California	2 of 2
Country: United States	3 of 3
Year: 2017	1 of 1
Size (of disclosed)	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-11-01	Rejuvenation Portland, Oregon, United States Rejuvenation is aprovider of classic American lighting and house parts general store for home improvement whose mission is to add real value to homes, buildings, and projects.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-11-01

Rejuvenation

Portland, Oregon, United States

Rejuvenation is aprovider of classic American lighting and house parts general store for home improvement whose mission is to add real value to homes, buildings, and projects.

Buy

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