M&A Deal Summary

William Hill Acquires CG Technology Sports Book

On November 20, 2019, William Hill acquired leisure company CG Technology Sports Book

Acquisition Highlights
  • This is William Hill’s 1st transaction in the Leisure sector.
  • This is William Hill’s 1st transaction in the United States.
  • This is William Hill’s 1st transaction in Nevada.

M&A Deal Summary
Date 2019-11-20
Target CG Technology Sports Book
Sector Leisure
Buyer(s) William Hill
Deal Type Add-on Acquisition

Target

CG Technology Sports Book

Las Vegas, Nevada, United States
CG Technology Sports Book is a licensed bookmaker in Nevada and operator of seven Nevada sportsbooks at six prime Las Vegas resorts. Locations range from luxury destinations such as The Venetian, The Palazzo, and The Cosmopolitan to iconic classics like Hard Rock Hotel & Casino, Palms Casino Resort and Tropicana to the locals’ favorite Silverton Casino. CG Technology Sports Book is based in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

William Hill

London, United Kingdom
Category Company
Founded 1934
Sector Gaming
Employees15,500
Revenue 1.6B GBP (2019)
DESCRIPTION

William Hill Plc is a betting and gaming companies with approximately 1,500 licensed betting outlets and a leading telephone betting business. William Hill was founded in 1934 and is based in London, United Kingdom.

DEAL STATS #
Overall 3 of 4
Sector (Leisure) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Nevada) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-31 Mr Green

Stockholm, Sweden

MRG Group is an online gaming company that offers entertainment and a first-class gaming experience in a responsible environment. The business has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. MRG Group was formed in 2007 and is based in Stockholm, Sweden.

Buy kr2.8B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-27 Alfabet S.A.S.

Cali, Colombia

Alfabet S.A.S. operates the brand BetAlfa with a Coljuegos (Colombian Gambling regulator) online license to offer games of chance and sports betting in Colombia. Alfabet is based in Cali, Columbia.

Buy -
Mergr

Product

Company

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