Add-on Acquisition • Digital Media

Will Packer Media Acquires xoNecole

On January 18, 2018, Will Packer Media acquired digital media company xoNecole

Acquisition Context
  • This is Will Packer Media’s 1st transaction in the Digital Media sector.
  • This is Will Packer Media’s 1st transaction in the United States.
  • This is Will Packer Media’s 1st transaction in New York.

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M&A Deal Summary

Date January 18, 2018
Target xoNecole
Sector Digital Media
Buyer(s) Will Packer Media
Deal Type Add-on Acquisition

Target Company

xoNecole

New York, New York, United States
xoNecole is a lifestyle website focused on urban millennial women. xoNecole is based in New York, New York.
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Buyer Overview 1

Buyer

Will Packer Media

United States

Category Company
Sector Media
DESCRIPTION

Will Packer Productions, Inc. is a production and branded content company focused on the New American Mainstream audience, with an urban millennial core. In partnership with Discovery Communications and Universal Pictures, the company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences.


Deal Context for Buyer #
Overall 1 of 1
Sector: Digital Media 1 of 1
Type: Add-on Acquisition 1 of 1
State: New York 1 of 1
Country: United States 1 of 1
Year: 2018 1 of 1