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  6. WildBrain Acquires Peanuts Worldwide

M&A Deal Summary

WildBrain Acquires Peanuts Worldwide

On May 10, 2017, WildBrain acquired media company Peanuts Worldwide from Iconix Brand Group

Acquisition Highlights
  • This is WildBrain’s 6th transaction in the Media sector.
  • This is WildBrain’s 3rd transaction in the United States.
  • This is WildBrain’s 2nd transaction in New York.

M&A Deal Summary
Date 2017-05-10
Target Peanuts Worldwide
Sector Media
Buyer(s) WildBrain
Sellers(s) Iconix Brand Group
Deal Type Divestiture

Target

Peanuts Worldwide

New York, New York, United States
Peanuts Worldwide LLC is one of the world’s greatest entertainment brands, with a tremendous global legacy of comics, animated content and consumer products reaching. Peanuts brand has a strong, diversified global licensing program in approximately 100 territories with approximately 1,120 licensees, including Hallmark, Universal Studios, Warner Bros. and Cedar Fair. Animated Peanuts classics continue to be #1 ranked prime time TV specials and have been viewed in 196 countries, while 45 million comics are still read daily. The company was founded in 2010 and is based in New York, New York.

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Buyer(S) 1

Buyer

WildBrain

Toronto, Ontario, Canada
Category Company
Founded 2004
Sector Media
Employees548
Revenue 462M CAD (2024)
DESCRIPTION

WildBrain is a international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. WildBrain was founded in 2004 and is based in Toronto, Ontario.

DEAL STATS #
Overall 7 of 7
Sector: Media M&A 6 of 6
Type: Divestiture M&A Deals 4 of 4
State: New York M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-10 Iconix Brand Group - Strawberry Shortcake

New York, New York, United States

Strawberry Shortcake has grown and evolved in the kids’ entertainment space. Re-launched in 2010 with the premiere of her new CGI-animated TV series Strawberry Shortcake’s Berry Bitty Adventures (now entering its 4th season!), Strawberry Shortcake is a favorite of multiple generations. Strawberry Shortcake dolls continue to be a popular item in the toy aisle, and still own their iconic scent.

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Seller(S) 1

SELLER

Iconix Brand Group

New York City, New York, United States
Category Company
Founded 1978
Sector Apparel/Textiles
Revenue 109M USD (2020)
DESCRIPTION

Iconix Brand Group is a brand management company and owner of a diversified portfolio of global consumer brands across women’s, men’s, entertainment, and home. The Company’s business strategy is to maximize the value of its brands primarily through strategic licenses and joint venture partnerships around the world, as well as to grow the portfolio of brands through strategic acquisitions. Iconix Brand Group was founded in 1978 and is based in New York City, New York.

DEAL STATS #
Overall 3 of 3
Sector: Media M&A 2 of 2
Type: Divestiture M&A Deals 3 of 3
State: New York M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-10 Iconix Brand Group - Strawberry Shortcake

New York, New York, United States

Strawberry Shortcake has grown and evolved in the kids’ entertainment space. Re-launched in 2010 with the premiere of her new CGI-animated TV series Strawberry Shortcake’s Berry Bitty Adventures (now entering its 4th season!), Strawberry Shortcake is a favorite of multiple generations. Strawberry Shortcake dolls continue to be a popular item in the toy aisle, and still own their iconic scent.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-17 Salt Life

Columbus, Georgia, United States

Salt Life is a lifestyle brand that caters to ocean enthusiasts, surfers, divers, and coastal adventurers. Salt Life was founded in 2003 and is based in Columbus, Georgia.

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