Add-on Acquisition • Software

WideOrbit Acquires Fivia SA

On April 30, 2014, WideOrbit acquired software company Fivia SA

Acquisition Context
  • This is WideOrbit’s 3rd transaction in the Software sector.
  • This is WideOrbit’s 1st transaction in France.

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M&A Deal Summary

Date April 30, 2014
Target Fivia SA
Sector Software
Buyer(s) WideOrbit
Deal Type Add-on Acquisition

Target Company

Fivia SA

Paris, France
FIVIA provides media companies with innovative solutions to maximise the value of their advertising inventory.
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Buyer Overview 1

Buyer

WideOrbit

San Francisco, California, United States

Category Company
Founded 1999
Sector Software
DESCRIPTION

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. It is the system of record for more than $37 billion in advertising spend annually. The company brings a Wider-World approach, providing broader capabilities, bigger insights, and better connections that media companies need. WideOrbit was formed in 1999 and is based in San Francisco, California.


Deal Context for Buyer #
Overall 3 of 6
Sector: Software 3 of 3
Type: Add-on Acquisition 3 of 6
Country: France 1 of 1
Year: 2014 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-05 OneDomain

Hoover, Alabama, United States

OneDomain, Inc. is a software company that develops and markets media planning, research and business intelligence software to television and radio stations as well as ad agencies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-09 Abacast

Vancouver, Washington, United States

Abacast, Inc. is a provider of streaming, live and on demand ad insertion and monetization solutions for digital radio.

Buy -

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