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  6. WideOrbit Acquires Castfire

M&A Deal Summary

WideOrbit Acquires Castfire

On December 23, 2014, WideOrbit acquired internet software and services company Castfire

Acquisition Highlights
  • This is WideOrbit’s 3rd transaction in the Internet Software and Services sector.
  • This is WideOrbit’s 4th transaction in the United States.
  • This is WideOrbit’s 1st transaction in California.

M&A Deal Summary
Date 2014-12-23
Target Castfire
Sector Internet Software and Services
Buyer(s) WideOrbit
Deal Type Add-on Acquisition

Target

Castfire

San Francisco, California, United States
Castfire, Inc. is a video and audio publishing platform for managing and monetizing on-demand media content.

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Buyer(S) 1

Buyer

WideOrbit

San Francisco, California, United States
Category Company
Founded 1999
Sector Software
DESCRIPTION

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. It is the system of record for more than $37 billion in advertising spend annually. The company brings a Wider-World approach, providing broader capabilities, bigger insights, and better connections that media companies need. WideOrbit was formed in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 6 of 6
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 6 of 6
State: California M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2014 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-23 Admeta

Gothenburg, Sweden

Admeta develops and sells services to publishers, ad networks and advertisers who want to increase their profitability in Internet advertising. Admeta was founded in 2002 and is based in Gothenburg, Sweden.

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