M&A Deal Summary

Wholesome Holdings Group Acquires Appetizers And

On December 18, 2009, private equity firm Wholesome Holdings Group acquired food company Appetizers And from Heinz

Acquisition Highlights
  • This is Wholesome Holdings Group’s 4th transaction in the Food sector.
  • This is Wholesome Holdings Group’s 1st transaction in the United Kingdom.
  • This is Wholesome Holdings Group’s 1st transaction in Illinois.
Investment Fate
  • Appetizers And was sold to a strategic buyer in 2012.

M&A Deal Summary

Date 2009-12-18
Target Appetizers And
Sector Food
Buyer(s) Wholesome Holdings Group
Sellers(s) Heinz
Deal Type Divestiture

Target

Appetizers And

Chicacgo, Illinois, United Kingdom
Appetizers And, Inc. offers first hand-crafted, quality hors d'oeuvres and cold canapes. Their products include desserts, assorted kosher dinners, mini pizzas and hot dogs, etc.

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Buyer(S) 1

Buyer

Wholesome Holdings Group

Plano, Texas, United States

Category Private Equity Firm
Founded 2006
Size Small
Type Sector Focused
DESCRIPTION

Wholesome Holdings Group LLC is a private investment firm focused on the food sector. The Firm looks to invest in companies with proven cash-flows of $2 to $50 million. Wholesome Holdings Group LLC was formed in 2006 and is based in Plano, Texas.


DEAL STATS #
Overall 4 of 4
Sector: Food M&A 4 of 4
Type: Divestiture M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-14 Impact Confections

Janesville, Wisconsin, United States

Impact Confections, Inc. is a manufacturer and marketer of branded and niche confectionary products such as Warheads branded candy (the leading sour hard candy brand in the U.S.), seasonal chocolate, and confections, interactive kids confections, and 3-D lollipops. Impact Confections was founded in 1981 and is based in Janesville, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-15 Appetizers And

Chicacgo, Illinois, United Kingdom

Appetizers And, Inc. offers first hand-crafted, quality hors d'oeuvres and cold canapes. Their products include desserts, assorted kosher dinners, mini pizzas and hot dogs, etc.

Sell -

Seller(S) 1

SELLER

Heinz

Pittsburgh, Pennsylvania, United States

Category Company
Founded 1869
Sector Food
Employees32,200
Revenue 11.6B USD (2012)
DESCRIPTION
Heinz headquarters at One PPG Place in downtown Pittsburgh, Pennsylvania.
Heinz headquarters at One PPG Place in downtown Pittsburgh, Pennsylvania.

Heinz is a condiments and food processing company. The company was formed in 1869 and is based in Pittsburgh, Pennsylvania.


DEAL STATS #
Overall 6 of 8
Sector: Food M&A 5 of 7
Type: Divestiture M&A Deals 5 of 7
State: Illinois M&A 1 of 2
Country: United Kingdom M&A 2 of 2
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-12-01 Golden Circle

Northgate, Australia

Golden Circle Ltd. is a manufacturer of canned fruit and vegetables, chilled fresh and long life juices, cordials, jams and baby foods.

Buy $288M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-14 Dianne s Fine Desserts

Newburyport, Massachusetts, United States

Dianne's Fine Desserts is a provider of gourmet frozen thaw and serve desserts to the foodservice industry, highly regarded national restaurant chains and in-store bakeries. Dianne's Fine Desserts is based in Newburyport, Massachusetts.

Sell -