M&A Deal Summary

White Glove Acquires Gainfully

On October 13, 2021, White Glove acquired marketing company Gainfully

Acquisition Highlights
  • This is White Glove’s 1st transaction in the Marketing sector.
  • This is White Glove’s 1st transaction in the United States.
  • This is White Glove’s 1st transaction in California.

M&A Deal Summary

Date 2021-10-13
Target Gainfully
Sector Marketing
Buyer(s) White Glove
Deal Type Add-on Acquisition

Target

Gainfully

San Francisco, California, United States
Gainfully is an open marketing platform for financial services that helps mutual fund and insurance companies connect with advisors and help advisors get more clients. The company's app platform delivers branded marketing content and campaigns to advisors in a completely SEC/FINRA-compliant channel, supporting their business across social, email, mobile, and more while giving their sponsoring companies unprecedented data insights into advisors and clients. It provides a content distribution engine to the financial services industry that enables product manufacturers (asset managers + insurance carriers), broker-dealers, and distributors to compliantly support the retail-client facing intermediary (financial advisors and insurance agents) at scale. Gainfully was formed in 2015 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

White Glove

Birmingham, Michigan, United States

Category Company
Founded 2015
Sector Digital Media
DESCRIPTION

White Glove is a digital marketing company that provides marketing support, guidance, social media management and educational seminar planning for professionals in the finance, insurance, legal and real estate industries. White Glove was established in 2015 and is based in Birmingham, Michigan.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1