M&A Deal Summary

West Lane Capital Partners and J.P. Morgan Private Equity Group Acquire Simply Organic Beauty

On August 25, 2021, private equity firms West Lane Capital Partners and J.P. Morgan Private Equity Group acquired consumer products company Simply Organic Beauty

Acquisition Highlights
  • This is West Lane Capital Partners’ 2nd and J.P. Morgan Private Equity Group’s 1st transaction in the Consumer Products sector.
  • This is West Lane Capital Partners’ 4th and J.P. Morgan Private Equity Group’s 4th transaction in the United States.
  • This is West Lane Capital Partners’ 1st and J.P. Morgan Private Equity Group’s 1st transaction in Florida.

M&A Deal Summary

Date 2021-08-25
Target Simply Organic Beauty
Sector Consumer Products
Buyer(s) West Lane Capital Partners
J.P. Morgan Private Equity Group
Deal Type Buyout (LBO, MBO, MBI)

Target

Simply Organic Beauty

St. Petersburg, Florida, United States
Simply Organic Beauty is a developer and provider of luxury, professional-only, organic & clean beauty products. The company has developed a community of professional beauty customers by focusing on the health, wellness, success, and ongoing education of beauty artisans. Simply Organic Beauty is based in St. Petersburg, Florida.

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Buyer(S) 2

DESCRIPTION

West Lane Capital Partners is a private investment firm focused on acquiring lower middle-market companies throughout North America. Sectors of interest include food/beverage, consumer products, manufacturing, financial services, business services, and logistics. Prospective companies are generally profitable with $5 to $30 million of EBITDA and at least $20 million of revenue. West Lane Capital Partners is based in Los Angeles, California.


DEAL STATS #
Overall 4 of 10
Sector: Consumer Products M&A 2 of 7
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 9
State: Florida M&A 1 of 2
Country: United States M&A 4 of 9
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-21 Non-Foods Marketing

Westbury, New York, United States

Non-Foods Marketing is a national buying service for supermarket chains, drug stores, hardware stores, convenience stores, and independent retailers as well as a developer and marketer of a wide variety of products sold under its Living Concepts brand. Non-Foods Marketing was founded in 1983 and is based in Westbury, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-23 Epicurean Catering

Las Vegas, Nevada, United States

Epicurean Catering is a provider of bespoke, handmade, hors d'oeuvres and other food items to Las Vegas hotels and event spaces, stadiums, and other entities serving high-end, high-volume food items. Epicurean Catering was founded in 2001 and is based in Las Vegas, Nevada.

Buy -
DESCRIPTION

J.P. Morgan Investment Management Inc. is the private equity and alternative investments group within JP Morgan Chase bank. The Unit was established in 1984 and is headquartered in New York City.


DEAL STATS #
Overall 5 of 8
Sector: Consumer Products M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 4 of 6
Year: 2021 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-21 Campbell Global

Portland, Oregon, United States

Campbell Global is an investment manager focused on timberland. Campbell Global has over three decades of experience in timberland management and value creation. A pioneer in the field, they have managed more than 5 million acres worldwide for pension funds, foundations, and other institutional investors since inception. Campbell Global combines ingenuity, data-supported decision making and a passion for responsible investing that delivers the best possible performance for each client and the Australia-based OneFortyOne business enterprise. Campbell Global is based in Portland, Oregon.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-19 GETEC

Magdeburg, Germany

GETEC offers tailor-made, efficient, and sustainable energy solutions to industrial and real estate companies, designed and realized by a pool of highly qualified engineers. GETEC was founded in 1993 and is based in Magdeburg, Germany.

Buy -