M&A Deal Summary

West Lane Capital Partners Acquires Elevated Beauty Group

On January 21, 2025, private equity firm West Lane Capital Partners acquired consumer products company Elevated Beauty Group

Acquisition Highlights
  • This is West Lane Capital Partners’ 6th transaction in the Consumer Products sector.
  • This is West Lane Capital Partners’ 9th transaction in the United States.
  • This is West Lane Capital Partners’ 2nd transaction in Florida.

M&A Deal Summary

Date 2025-01-21
Target Elevated Beauty Group
Sector Consumer Products
Buyer(s) West Lane Capital Partners
Deal Type Consolidation

Target

Elevated Beauty Group

St. Petersburg, Florida, United States
Elevated Beauty Group is a professional beauty platform that partners with brands and businesses across hair, nail, and skincare categories, providing products, services, and education to beauty professionals and consumers. Elevated Beauty Group was founded in 2025 and is based in St. Petersburg, Florida.

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Buyer(S) 1

DESCRIPTION

West Lane Capital Partners is a private investment firm focused on acquiring lower middle-market companies throughout North America. Sectors of interest include food/beverage, consumer products, manufacturing, financial services, business services, and logistics. Prospective companies are generally profitable with $5 to $30 million of EBITDA and at least $20 million of revenue. West Lane Capital Partners is based in Los Angeles, California.


DEAL STATS #
Overall 9 of 10
Sector: Consumer Products M&A 6 of 7
Type: Consolidation M&A Deals 1 of 1
State: Florida M&A 2 of 2
Country: United States M&A 9 of 9
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-10 Beauty Bakerie

Las Vegas, Nevada, United States

Beauty Bakerie is a cosmetics brand offering makeup and skincare products with distinctive designs and a bakery-inspired theme. Beauty Bakerie was founded in 2011 and is based in Las Vegas, Nevada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-31 Lanocorp

Rolleston, New Zealand

Lanocorp is a manufacturer of natural skincare and personal care products, marketed under brands such as Lanocreme, By Nature, and Goodness. Lanocorp is based in Rolleston, New Zealand.

Buy -