M&A Deal Summary

West Lane Capital Partners Acquires Beauty Bakerie

On July 10, 2024, private equity firm West Lane Capital Partners acquired consumer products company Beauty Bakerie

Acquisition Highlights
  • This is West Lane Capital Partners’ 5th transaction in the Consumer Products sector.
  • This is West Lane Capital Partners’ 8th transaction in the United States.
  • This is West Lane Capital Partners’ 3rd transaction in Nevada.

M&A Deal Summary
Date 2024-07-10
Target Beauty Bakerie
Sector Consumer Products
Buyer(s) West Lane Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Beauty Bakerie

Las Vegas, Nevada, United States
Beauty Bakerie is a cosmetic line that offers a collection of uniquely captivating, premium quality, and high-performance makeup and skincare products, designed to help everyone feel beautiful inside and out. Beauty Bakerie is based in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

West Lane Capital Partners

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

West Lane Capital Partners is a private investment firm focused on acquiring lower middle-market companies throughout North America. Sectors of interest include food/beverage, consumer products, manufacturing, financial services, business services, and logistics. Prospective companies are generally profitable with $2 to $20 million of EBITDA and at least $10 million of revenue. West Lane Capital Partners is based in Los Angeles, California.

DEAL STATS #
Overall 8 of 8
Sector (Consumer Products) 5 of 5
Type (Buyout (LBO, MBO, MBI)) 8 of 8
State (Nevada) 3 of 3
Country (United States) 8 of 8
Year (2024) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-19 Mented

New York, New York, United States

Mented is a cosmetic line with a focus on providing products for women of color. The company's products are sold in numerous retail outlets throughout the country as well as directly to consumers through its website. Mented is based in New York, New York.

Buy -
Mergr

Product

Company

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