Buyout (LBO, MBO, MBI) • Consumer Products

West Lane Capital Partners Acquires Beauty Bakerie

On July 10, 2024, private equity firm West Lane Capital Partners acquired consumer products company Beauty Bakerie

Acquisition Context
  • This is West Lane Capital Partners’ 5th transaction in the Consumer Products sector.
  • This is West Lane Capital Partners’ 8th transaction in the United States.
  • This is West Lane Capital Partners’ 3rd transaction in Nevada.

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M&A Deal Summary

Date July 10, 2024
Target Beauty Bakerie
Sector Consumer Products
Buyer(s) West Lane Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Beauty Bakerie

Las Vegas, Nevada, United States
Beauty Bakerie is a cosmetics brand offering makeup and skincare products with distinctive designs and a bakery-inspired theme. Beauty Bakerie was founded in 2011 and is based in Las Vegas, Nevada.
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Buyer Overview 1

DESCRIPTION

West Lane Capital Partners is a private investment firm focused on acquiring lower middle-market companies throughout North America. Sectors of interest include food/beverage, consumer products, manufacturing, financial services, business services, and logistics. Prospective companies are generally profitable with $5 to $30 million of EBITDA and at least $20 million of revenue. West Lane Capital Partners is based in Los Angeles, California.


Deal Context for Buyer #
Overall 8 of 10
Sector: Consumer Products 5 of 7
Type: Buyout (LBO, MBO, MBI) 8 of 9
State: Nevada 3 of 3
Country: United States 8 of 9
Year: 2024 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-19 Mented

New York, New York, United States

Mented is a cosmetic line with a focus on providing products for women of color. The company's products are sold in numerous retail outlets throughout the country as well as directly to consumers through its website. Mented is based in New York, New York.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-21 Elevated Beauty Group

St. Petersburg, Florida, United States

Elevated Beauty Group is a professional beauty platform that partners with brands and businesses across hair, nail, and skincare categories, providing products, services, and education to beauty professionals and consumers. Elevated Beauty Group was founded in 2025 and is based in St. Petersburg, Florida.

Buy -